Digital marketing differs from traditional marketing primarily in medium, reach, and strategy. Traditional marketing uses offline channels like TV, radio, newspapers, and billboards, while digital marketing leverages online platforms such as social media, websites, email, and search engines. Digital marketing allows for precise targeting, real-time engagement, and data-driven decision-making, offering measurable results through analytics. Traditional marketing often relies on broad audience exposure and is less flexible in tracking performance. Additionally, digital marketing facilitates two-way interaction, creating opportunities for customer feedback and personalization, whereas traditional marketing generally follows a one-way communication model. Both can complement each other in a cohesive strategy.