How to Analyze Email Marketing Metrics for Success?

Analyzing email marketing metrics is crucial to determining the success of your campaigns and making data-driven improvements. The first key metric to focus on is the open rate, which indicates how many recipients opened your email. A low open rate could suggest issues with your subject line, send time, or list segmentation. Next, click-through rate  tracks how many recipients clicked on links within your email, helping you gauge the relevance and effectiveness of your content and calls to action.